I was fortunate to be invited to a special launch party in Minneapolis for Elo: The Storytime Pillow, invented by a Minneapolis mom!
Elo Pillow was invented by Killian Rieder, a Minneapolis mom of 2 and jewelry business owner. I got to meet Killian and learn about how Elo began. Like many parents, she was having trouble getting her 2-year-old to sleep. It would take her 1-2 hours. A friend of hers suggested a technique that might work for her daughter- to pretend she had a magic pillow that read her stories but only when her head was resting on it. Turned out – it worked (!), and she decided to see if she could make a business out of it. [Read more…]