**Super Neon is making its U.S. debut right here at the Mall of America on September 12, 2025!**

If your kids think “lights out” should actually mean “bring on the glowing rainbows,” you’re going to want to mark your calendars.

This isn’t just another photo-op pop-up — it’s a full-on immersive playground of glowing lights, magical rooms, and hands-on fun. Imagine walking through a glowing forest where trees light up when you touch them, standing under a “colorful rainstorm” of umbrellas, and “painting” with beams of light. It’s like stepping inside your kids’ (or your own!) most colorful daydream.

Here’s what to expect:

A 45–60 minute walk-through with multiple themed rooms.
Giant glowing sculptures, sensory light tunnels, and dreamlike cloud rooms that beg for family selfies.
Interactive elements that kids can actually touch (yay!).
A mood-boosting dose of bright, colorful joy—perfect for beating the Minnesota winter blues before they even arrive.

“Super Neon all started with the trend and fascination in awe-inspiring lighting installations and how light has a mood-boosting impact on us all,” said Liz Cummings, Merlin Making Creative Lead for New Products & Concepts. “In making this world’s first attraction from start to finish in less than a year, we were able to hone in on current trends and make them relevant for our guests immediately. Throughout the creation of Super Neon, we’ve had to completely rethink how we bring attractions to life—working differently with our teams to deliver faster while still bringing the depth, quality, and signature Merlin magic our guests expect.”

“At Fever, we’re passionate about bringing unique, world-class experiences to life for audiences everywhere,” said Tom Mcelwee, RGM North America at Fever. “Super Neon is a perfect example of immersive storytelling done right. It’s imaginative, meaningful, and designed to spark wonder while elevating the senses of people of all ages. We’re thrilled to bring this unique experience to the greater Minneapolis area.”

The details

Location:

Level 3, Mall of America (338 West Market, Bloomington)

Hours:

Mon–Sat: 10:00 a.m.–8:00 p.m. (last entry at 7 p.m.)
Sun: 11:00 a.m.–6:00 p.m. (last entry at 5 p.m.)
Closed Tuesdays for maintenance

Tickets

Tickets start at $25.99. Waitlist for early access is open now. General tickets go on sale August 14th.

Info & Waitlist: minneapolis.superneonexperience.com (I signed up!)

Note: I know $25.99 can be a lot for many families so if I find discounts I’ll be sure to share them with you!

Well?

If you’re looking for a family outing that will wow your kids, give you some magical photos, and let everyone burn off a little energy in an inspiring (and Instagram-worthy) space, Super Neon sounds like the place to be this fall.

So… who’s ready to see their kids’ jaws drop?

Plus, while you’re there, use my guide: 15 Free Things to Do with Kids at the Mall of America (& FREE Printable Scavenger Hunt).