My family LOVES pizza. It’s the one food that we all love to eat together, and we do, often! We’ll eat it wherever we can get it (who doesn’t?). I love all kinds of toppings, my kids always get excited about it, and my husband would probably live on it if he could (seriously).
But I have to admit, DiGiorno pizza has been a favorite in our house. That’s why I was anxious to test DiGiorno’s new “Law of Pizzaplicity,” which states that consumers can get two fresh-baked DiGiorno 12″ Rising Crust Pizzas for the same price as one delivery pizza (technically speaking, this is based on “DiGiorno Supreme versus the weighted average non-promoted price and delivery charge of comparable pizza from the three leading national delivery chains in 10 leading markets”). Since I’m a frugal-minded mom, this sounded great – any way I can feed my family quality food for less is worth checking out.
DiGiorno graciously provided me with coupons for three free pizzas to test. So I took the kids to SuperTarget (where they’re on sale this week! See the end of this post for how to get them cheap!), and we picked up a Pepperoni, Cheese, and for the first time, a Supreme.
I baked them all together for dinner (it took about 35 minutes for all three to cook), and oh my gosh, they smelled soooo good. Our house seriously smelled like a pizza restaurant. And what I noticed about DiGiorno pizza is that it doesn’t just smell like frozen pizza baking, like many other pizzas smell like – it smells like fresh-baked bread! That yummy smell lasted in our house all evening (mmmmm…).
My husband and Heidi, our 4-year-old, ate some pepperoni pizza (their favorite), Thor, our 2-year-old, had some cheese pizza, and for the first time, I tried their Supreme. I haven’t had Supreme in years…usually I just like Cheese with Pineapple (I add my own fresh pineapple at home), but I was super hungry and the Supreme looked (and smelled – hee hee) really good.
I LOVED the Supreme – I think it’s my new favorite! It had Pepperoni, Sausage, Green Peppers, Red Bell Peppers, Onions, and Black Olives. It was actually so hearty that I was full after 2 slices. But I think that’s why DiGiorno IS comparable to delivery pizza. The rising crust makes the pizza so big and hearty, like hand-tossed delivery pizzas typically are made. And I think DiGiorno tastes just as good, if not better.
At regular price, DiGiorno pizza sells for $5.49 at Target stores (at least in the Twin Cities area). I notice they’re priced higher at Cub grocery stores ($7-8), but Cub does have a bigger selection of varieties. (Cub also has a wider selection of DiGiorno’s unique “paired” varieties, including Pizza & Breadsticks, Pizza & Nestle Toll House Cookies, and the new Pizza & Cinnamon Sticks – all on sale for $7.99 each this week!)
But when I compare these prices to delivery prices from pizza chains that we like in our area, DiGiorno easily has them beat. Since their “Law of Pizzaplicity” compared their Supreme variety with comparable delivery pizza, when looking at various pizza restaurants in my area I found the following prices BEFORE delivery charges: $14.00 (“The Works”), $14.99 (Build Your Own), $16.69 (Medium Supreme). Add delivery charges + tip (at LEAST $1-2) and you could probably get MORE than 2 DiGiorno pizzas for the same amount. Even when these prices were discounted with coupons – for example, I had a $3 off coupon for the $16.69 variety – you can still easily get 2 DiGiorno pizzas for that same price or less ($5.49 + 5.49 at Target = $10.98, vs. $16.69 – 3.00 = $13.69 before delivery charge & tip). Though our family certainly enjoys eating pizza out once in a while, these savings make it worth our while to plan ahead and buy frozen pizzas for events in our home!
AND – I found some ways to get DiGiorno even cheaper THIS WEEK!!!!!
1. Through this Saturday, October 13th, Target has DiGiorno 12″ Rising Crust pizzas (all topping varieties) on sale for 2 for $10, or $5 each! (I noticed that DiGiorno’s new Pizza Dipping Strips varieties were also on sale for 2 for $10!)
2. Combine that sale deal with a Target coupon for 20% off 6 frozen foods that was printed in the Smart Source coupon insert in the Sunday, September 16th newspaper (Pioneer Press, Star Tribune). Coupon specifies products you can choose from: California Pizza Kitchen, Haagen-Dazs, Lean Pockets, Lean Cuisine, Hot Pockets, Stouffer’s, Tombstone, Drumstick, DiGiorno, Buitoni, Jack’s or Edy’s. If you are a coupon clipper and have that coupon, you can get 6 DiGiorno pizzas at Target this week for $24! (6 x $5 each = $30 minus 20% or $6, = $24.) If you don’t have the coupon, I know there are coupon clipping services online (such as some listed on ebay) where I found that coupon available for sale. I’ve never ordered coupons from such a service, but it may be worth a look.
With or without that coupon, this is the week to stock up on DiGiorno pizza for:
1. Halloween parties!
2. Football game watching get-togethers
3. Cold, autumn Friday pizza nights with the family
4. Birthday or any other parties!
Some more quick DiGiorno Law of Pizzaplicity survey findings:
Nearly two-thirds of Americans (65%) prefer frozen food from their freezers as opposed to ordering out or having food delivered. One in five (22%) worry they spend too much money by ordering out or having food delivered.
Those with children at home (like many of us!) indicate they are more likely to buy frozen pizza compared to those with no children (48% vs. 39%, respectively).
90% of consumers look for incentives to get more for their money when purchasing food, and value is one of the highest ranking factors among decision makers. Tom Moe, marketing director for DiGiorno states “(With DiGiorno pizza) there are no coupons needed and no tips to pay. Consumers can take advantage of this great value every day, anytime they want.”
Overall, I definitely recommend DiGiorno pizza if you’re looking for a way to get more yummy-tasting pizza for less. For more information about DiGiorno and more survey findings visit www.digiorno.com or www.facebook.com/DiGiorno.
Disclosure statement: I received samples from DiGiorno in exchange for writing this feature. The opinions shared here are completely mine. For more information, visit my PR and Disclosure Policy page.
